A discussion of at least two of the organisation’s business goals and why it is important for organisations to plan for how they will achieve these. (AC 1.2)

A discussion of at least two of the organisation’s business goals and why it is important for organisations to plan for how they will achieve these. (AC 1.2)

One of the organization’s business goals may be to increase market share by 20% within the next two years. In order to identify target audiences, create marketing strategies, and allocate resources efficiently, achieving this aim will require meticulous planning(Borges et al., 2021). For instance, the company can budget for market research to learn about the tastes and habits of its target audience and adjust its offerings accordingly. In order to draw in new clients and hold onto their current clientele, businesses could also launch sales incentives or marketing efforts. This kind of planning guarantees that the company’s actions are targeted, strategic, and consistent with the main objective of increasing market share.

Another business goal could be to improve employee satisfaction and retention rates by implementing a flexible work policy. In order to achieve this goal, planning entails evaluating the current work arrangements, getting input from the workforce, and creating regulations that satisfy the requirements of the company and its employees (Hu et al., 2021).

For example, the company might want to implement remote work or flexible work schedules, backed by effective technologies for communication and teamwork. Programmes for training may also be designed to give managers the tools they need to lead remote teams. The organisation hopes to establish a satisfying work environment that encourages employee contentment, productivity, and loyalty by carefully developing and executing these policies Borges et al., 2021).

Planning is essential for organizations to achieve their business goals as it enables them to identify priorities, allocate resources efficiently, and anticipate potential challenges (Borges et al., 2021). Organisations can improve their chances of success and guarantee business continuity in a constantly shifting market environment by establishing specific goals, creating workable plans, and routinely assessing their progress.

A discussion of the organisation’s products and/or services and main customers. (AC 1.3)

I work for Al Barak Shipping Company, which specializes in providing comprehensive shipping and logistics solutions. Our services include managing freight transportation, warehousing, and supply chain logistics for both short-term and long-term needs. We offer tailored shipping options, from small parcel delivery to large-scale cargo transportation, ensuring that our clients’ diverse requirements are met with efficiency and reliability. A critical component of our operations is our robust Information and Technology system, essential for our business functions.

Technological Advancements in the Workplace

Understanding the impact of technological breakthroughs on daily life and workplace dynamics requires a deeper comprehension of both people and technology. Recognizing how new technology can enhance adaptability, efficiency, and teamwork is crucial (Mehta, Saxena & Purohit, 2020). Technological advancements influence a company’s culture, employee behavior, and client needs, leading to reassessment of work processes, skills, creativity, diversity, and inclusion.

Workplace Technologies at Al Barak Shipping Company

1. HR tasks and procedures are expedited and streamlined through an HRIS system, reducing paperwork and enhancing accuracy.
2. Platforms like Zoom enable interactive engagement during webinars and meetings. Technologies such as Google Meet, Microsoft Teams, Kennet, and TeamViewer facilitate training sessions, meetings, and recording and sharing of sessions (Talwar et al., 2020).

Customer Focus

We cater to a wide range of customers, including individual consumers, small businesses, and large corporations, all of whom have distinct shipping and logistics needs. Our top priority is providing exceptional parcel delivery services to meet the unique needs of our customers. We guarantee the safe and timely arrival of packages, giving our clients peace of mind. Our customised warehousing and distribution solutions are designed to support small businesses, enabling them to effectively handle inventory and optimise their supply chain.