Providing actionable recommendations is a critical part of your Capstone project, especially if your research aims to address a practical business or social issue. Recommendations are the bridge between your research findings and the real-world applications of your study.

3.1 Developing Actionable Recommendations

• Base Recommendations on Findings: Recommendations should be directly tied to your findings. Avoid providing suggestions that are not supported by your research data.
• Be Specific: Actionable recommendations need to be specific, clear, and feasible. For example, instead of recommending a vague solution like "improve marketing," provide detailed recommendations like "Increase digital marketing efforts by 15% over the next six months through targeted Facebook ads aimed at millennials."
• Prioritize: Depending on the scope of your findings, prioritize your recommendations. Focus on the ones that will have the most impact or are the most urgent.

3.2 Examples of Actionable Recommendations

• Business Operations: If your Capstone research explores operational inefficiencies, a recommendation could be to implement an automated system for inventory management to reduce errors and improve efficiency.
• Marketing: Based on your research findings, you might recommend changes to a company's social media strategy, suggesting they increase engagement with their target audience through specific platforms.
• Policy: If your research addresses a policy issue, your recommendation could involve proposing a new approach or modification to an existing policy, backed by your findings.