Recommendations are one of the most crucial parts of your MBA Capstone project, as they provide actionable solutions to the business problems identified in your research. Developing well-grounded and practical recommendations is key to demonstrating your strategic thinking and problem-solving skills.

3.1 Steps for Developing Recommendations

• Base Recommendations on Findings: Your recommendations should directly stem from the findings and data collected in your project. They should be a logical extension of your analysis.
• Ensure Feasibility: Recommendations must be practical and achievable, considering the company’s resources, timeline, and market conditions.
• Focus on Impact: Prioritize recommendations that will have the most significant impact on the organization’s performance or growth. These should align with the company’s goals and objectives.
• Be Specific: Provide clear, specific recommendations. For example, instead of saying, "Improve marketing," suggest "Increase digital marketing efforts by 25% through targeted social media campaigns."

3.2 Types of Recommendations

• Strategic Recommendations: Suggest long-term strategies that could improve the business or help it achieve growth. These could involve entering new markets, diversifying the product line, or implementing new technologies.
• Operational Recommendations: Offer suggestions for improving operational efficiency, such as optimizing supply chain management, reducing waste, or improving employee productivity.
• Financial Recommendations: Propose strategies to improve financial performance, like adjusting pricing models, reducing costs, or finding new revenue streams.